Learn how to create a practical and efficient multilingual website using WordPress. You’ll receive a step-by-step guide to attract more visitors and reach new markets.
Nowadays, almost everyone uses the internet to access information. This has led to a rise in online businesses, many of which have their own websites. Some of these websites are even multilingual, meaning they offer content in different languages using WordPress.
But what exactly is a multilingual website? Imagine typing a keyword into a search engine and finding a website that allows you to instantly translate its content into another language. You don’t have to manually copy and paste text into a separate translation tool.
That’s what we mean by a multilingual website. It offers you the ability to read articles and explore various language versions provided by the website owner.
Are you interested in creating a website like this? Before diving in, it’s important to understand what a multilingual website is and the benefits it can bring. Let’s explore this further.
Understanding Multilingual Websites
A multilingual website is a website that offers content in several different languages. The number of languages available on the website depends on how it is set up by the user.
For example, let’s say you have a website based in United States. By making it multilingual, you can add languages like Japanese, Chinese, French, and more to your website. This means that visitors can choose the language they prefer and access the content in their preferred language, all within a single website. Pretty cool, right?
Up until now, many large websites have primarily used English as the main language. However, that doesn’t mean you can’t add other languages to your website.
By adding more languages, you can reach a much broader audience. It allows visitors not only from your own country but also from other countries to understand and engage with your content.
That’s why many website owners are now opting for multilingual websites. They provide numerous benefits compared to websites that support only one language. Additionally, you can find WordPress tutorials available in various languages, making it easier to set up and manage your multilingual website.
Benefits of Creating a Multilingual Website with WordPress
When it comes to creating a multilingual website with WordPress, the advantages are not limited to the visitors alone. The blog itself can also reap the benefits.
So, what are the benefits of having a multilingual website? Well, there are numerous advantages, including:
Creating a website that supports multiple languages can significantly boost your traffic. While having a well-optimized, single-language website is beneficial, a multilingual website with strong SEO can take your traffic to the next level.
Why is this important? When search engines index and rank your content separately for each language, it increases the likelihood of your content appearing at the top of search results. This means more visibility and a higher chance of attracting visitors to your site.
One of the most exciting benefits of building a multilingual website with WordPress is the opportunity to attract a diverse range of visitors. By offering content in multiple languages, you can connect with people from different countries and language backgrounds.
Unlike a single-language website that caters primarily to visitors from one specific country, a multilingual website opens doors to a global audience. Each language version of your website automatically appeals to visitors from countries where that language is spoken.
Moreover, if you target more than two languages, your potential audience expands even further, providing you with a greater opportunity to grow your website’s reach.
If you are running a business website, it is highly recommended to activate a multilanguage plugin. This will enable you to tap into new markets, engage with customers from various countries, and ultimately increase your potential for higher profits.
How to Create a Website in Multiple Languages with WordPress
Are you eager to learn how to make your website multilingual? Well, let’s dive right in! Here’s an explanation just for you:
Creating a Basic Website with a Single Language
Before you start building a multilingual website with WordPress, it’s important to create a solid foundation by setting up a basic website. This website will use only one language, keeping things simple for now.
Ensure that your basic website is well-designed and customized. This means selecting a suitable theme, template, and navigation that align with the content you want to showcase on your website.
So, what are the steps involved? Don’t worry, it’s quite straightforward. The key is to apply the plugin correctly, and we’ll guide you through it in the following points.
Installing the Plugin and Adding Languages
WordPress offers numerous multilingual plugins, both free and paid. Some popular options include Weglot, Polylang,WPML, Translate Press, and many more.
Each plugin comes with its own set of advantages. Your task is to find and download the WordPress plugin that best suits your requirements.
For instance, you might consider using the Translate Press multilingual plugin. Translate Press is highly regarded in the WordPress community, known for its user-friendly interface and widespread adoption.
One thing that sets Translate Press apart from other plugins is its unique approach. While many multilingual plugins require you to create multiple versions of each article before translating them, Translate Press allows you to translate a single version of an article directly. The translation corresponds to the language you input, making it convenient and efficient.
To get started, simply install and activate Translate Press following the instructions provided in WordPress. Once you’ve completed this step, you can easily add the desired translated languages to your website.
If you’re creating a multilingual website with WordPress that incorporates multiple languages, you can enhance its functionality by installing additional features called “add-ons.” These add-ons will enable you to add and manage the languages you want to include on your website.
By following these steps, you’ll be well on your way to creating a user-friendly and engaging multilingual website with WordPress.
Enabling Automatic Translation
Enabling automatic translation is a great choice! However, it might not be the best fit for larger websites. Wondering why? Well, it can take quite a while to implement due to the substantial amount of content involved.
Fortunately, every plugin offers automatic translation features, including TranslatePress. The process is straightforward. Simply head to the plugin settings and select “yes.” Then, you’ll find additional options/settings related to automatic translation.
Next, you’ll need to pick a translation engine. You can opt for the free version or go for the pro (paid) version. Either way, you’ll need to connect your website to the translation engine’s API.
Lastly, set a limit on the number of characters to be automatically translated each day. This depends on your specific needs.
Setting up Language Redirection
A multilingual website won’t be of much use if visitors struggle to access it. That’s why it’s essential to set up language redirection, making navigation and readability a breeze. Essentially, ensure that the language switcher menu appears in the navigation menu.
By doing so, visitors from any country will be able to understand your content. And the best part? You’ll reap even more benefits as your visitors won’t be limited to your home country alone.
So, are you intrigued by the idea of switching to a multilingual website? Remember, a multilingual website is the best tool for unlocking numerous advantages. Your website’s performance will optimized, allowing you to reach a global audience (especially in your target languages).
What’s more, creating a multilingual website with WordPress is a piece of cake! The steps are simple and user-friendly. Just follow the instructions provided by your chosen plugin, and you will enjoy a more exciting website management experience