Facebook Shop Integration for WooCommerce: Beginner’s Guide

When you sell products online, choosing the right platform is crucial for your business’s success. Two popular options in the world of e-commerce are Facebook Shop and WooCommerce.

Facebook Shop allows you to create an online store directly on your Facebook page. On the other hand, WooCommerce is a platform that transforms your website into a fully functional online store, and it works with WordPress.

Now, here’s the exciting part: you can connect your WooCommerce store to Facebook Shop! By doing this, you can take advantage of both the wide reach of social media and the powerful features of an online store.

In this article, we will guide you through the process of connecting your WooCommerce store to Facebook Shop using the Facebook for WooCommerce plugin. Don’t worry, the steps are straightforward and won’t take much time.

So, let’s get started with the complete tutorial!

What is Facebook Shop for WooCommerce?

Facebook Shop for WooCommerce is a tool provided by Facebook that helps you connect your WooCommerce website with a Facebook Shop. In simpler terms, it allows you to link your online store to your Facebook page.

By using this tool, you can easily upload your online store’s catalog from WooCommerce to your Facebook page without much hassle. It saves you time and effort.

Another useful feature of the Facebook Shop for WooCommerce tool is that it helps you install Facebook Pixel. Facebook Pixel is a small piece of code that you can add to your website to track the performance of your Facebook Ads. It helps you understand how effective your ads are and how many conversions they generate.

Overall, the Facebook Shop for WooCommerce tool can significantly improve the visibility of your products and expand your marketing reach. If you’re interested in selling your products online and making money through Facebook, this tool is definitely worth considering.

How to Connect WooCommerce and Facebook Shop

Before we start, make sure you have already set up your online store using WooCommerce. If you haven’t done that yet, don’t worry! We have a step-by-step tutorial on how to create an online store with WooCommerce that you can follow.

Once you have your online store ready, you can follow these simple steps to connect it with Facebook Shop:

1. Create a Facebook Shop page .
2. Install the Facebook for WooCommerce plugin.
3. Connect WooCommerce to your Facebook account

Let’s start with the first step!

Create a Facebook Shop Page

To connect your WooCommerce website with Facebook, the first thing you need to do is create a Facebook Shop page. This page will act as a space where you can display your products to customers who use Facebook.

Here are the simple steps to create a Facebook Shop page:

• Go to Facebook and log in to your business account.
• Once you’re logged in, go to your profile and click on the Options menu at the top right corner.
• Choose the Page option to create a new business page.

• On the next page, select the type of page you want to create, such as Brand or Product.

• Select the appropriate business category and give your page a name. For example, you can choose the Clothing category and name your page “My Shop.”

• Fill in the necessary information for your Facebook Shop page, such as your profile picture, cover photo, About Us information, and more. Once you’re done, click the Save Changes button.

Install Plugin Facebook for WooCommerce

After you have created a Facebook Shop page, the next step in integrating your WooCommerce online store with Facebook Shop is to install the Facebook for WooCommerce plugin through the WordPress repository.

The steps to install the Facebook plugin for WooCommerce are as follows:

• Log in to your WordPress dashboard.
• Click on the “Plugins” > “Add New” menu in the left sidebar of the dashboard.

• In the search box, type “Facebook for WooCommerce”.
• The Facebook for WooCommerce plugin will appear in the search results. Click the “Install Now” button next to it.

• Once the installation process is complete, click the “Activate” button to activate the plugin.

Connect WooCommerce with Facebook Account

Finally, let’s connect your Facebook Shop page with the WooCommerce online store website using the previously installed Facebook Shop for WooCommerce plugin.

Here are the easy steps you can follow:

• From the left sidebar, access the Marketing > Facebook menu.
• Click the Get Started button to begin connecting your WooCommerce website to Facebook.

• You will be redirected to a new page. Please log in to your Facebook account and click Continue As.
• Next, you will see three different options: Facebook Shop, Facebook Ads, and Instagram Shopping. Choose Facebook Shop and click Get Started.
• Then, you can choose to create a new business account or use an existing one. Select the second option and click Continue.

• It’s time to select the Facebook Shop page you want to integrate. After selecting, click Continue once again.
• On the next page, you will be asked to create a new product catalog. Fill in the catalog name and click Continue.

• Next, confirm that the connected WooCommerce account and Facebook Shop page are correct. Please click Continue again.
• Lastly, you need to grant permissions to WooCommerce regarding what it can access. Once done, click the Done button.

By this point, you have successfully connected your WooCommerce website with Facebook Shop using the Facebook for WooCommerce plugin. How easy was the process, right?

Why Should You Connect WooCommerce to Facebook Shop?

Connecting WooCommerce to Facebook Shop offers several significant benefits for your online business. Here’s why it’s important to integrate them:

1. Reach more potential customers: By using the Facebook for WooCommerce plugin, you can tap into the vast user base of active Facebook users. This helps expand your business’s reach and attract new customers who may not have known about your online store before.
2. Engage customers better: Facebook Shop provides an appealing and user-friendly interface to showcase your products. Customers can easily browse through your product catalog, view photos and descriptions, and make purchases directly through Facebook.
3. Optimize advertising effectively: Facebook offers powerful marketing tools that allow you to create dynamic and relevant ads based on the products you sell. You can also target specific audiences based on their demographics, interests, and online behavior, increasing the effectiveness of your advertising campaigns.
4. Track performance and gain insights: By connecting WooCommerce to Facebook Shop, you can track and analyze important business metrics such as ad statistics, conversions, and customer behavior. This information is valuable for measuring the success of your marketing efforts and making informed decisions to grow your business.

Alternative Facebook Shop Plugin for WooCommerce

Facebook for WooCommerce is not the only plugin available for integrating your WooCommerce online store with Facebook Shop. There are other plugins you can use to connect Facebook and WooCommerce:

Facebook for WooCommerce by WooCommerce

Facebook for WooCommerce by WooCommerce is an official plugin provided by the WooCommerce e-commerce platform. It allows you to connect your online store website with various platforms like Facebook Shop, Instagram Shopping, Facebook Messenger, and WhatsApp Business, all under the Meta umbrella.

With this plugin, you can easily grow your business across these platforms. You can connect WooCommerce with your Facebook page, Meta Business Manager, and WooCommerce Facebook Pixel in just a few simple steps.

Moreover, the plugin lets you synchronize your online store products with all connected Meta platforms. You can even create ads, manage them, and monitor their performance directly from your WooCommerce website.

Product Feed Pro

Product Feed Pro for WooCommerce is a helpful plugin that lets you connect your online store website with different marketing platforms like Facebook Shop, Google Shopping, Remarketing, Bing Ads, Pricerunner, and more.

What sets Product Feed Pro apart from other similar plugins is its compatibility with various platforms. This means you can expand the reach of your online store beyond just the Meta ecosystem.

With Product Feed Pro for WooCommerce, you get a range of useful features to optimize your business performance. You can track your website’s performance using Google Analytics, showcase recommended products on Facebook Shop, and effortlessly install Facebook Pixel.

CTX Feed

CTX Feed is a plugin that helps enhance your WooCommerce online store website. It provides a convenient way to connect your site with over 100 marketing channels, including Facebook Shop.

With CTX Feed, you can easily add all your products to various sales platforms without any restrictions. It offers unlimited product and feed capabilities, allowing you to showcase your entire product range. You can also take advantage of numerous pre-designed templates to quickly create appealing product feeds.

CTX Feed is available for free download from the WordPress repository. If you’re looking for advanced features, there’s also a paid version called CTX Feed Pro. It provides even more comprehensive functionalities to further enhance your online business.